From showcasing products, team members, and customers, images play a pivotal role in communicating your brand effectively. The human brain processes images 60,000 times faster than text. This means it’s extremely important to have professional photographs that represent your business in the right way. They can be used to build an emotional connection with your customer, build trust, and understanding. The more that customers feel like they understand your brand and what it stands for, the more likely they are to use your product and share it with friends and family. Images accompanied by effective text can communicate your brand’s authentic story and reach more customers.
In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%) - Jeff Bullas
Team Headshots - Customers will feel more connected to your business if they know the team running it.
Product Photos - Clear and sharp product photos are the most important images you can have.
Location Photos - Include photographs of your business location and where your products are produced.
Behind the Scenes Photos - People love knowing the ins and outs of how something is made.
Customer Photos - Show appreciation to your customers by sharing their stories and the way they use your product.
Lifestyle Photos - Share your business story with well thought out lifestyle photos.
Tutorial Photos - Showcase a series of photographs on how to use your product or how to assemble it.